Proposals Getting Started Getting Better

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Proposals Getting Started Getting Better by Isabel Gibson, MBA. Your Indispensable Guide to Surviving (and Thriving!) in Proposal Land

Welcome to Proposal Land:

  • Where companies move heaven and earth to respond to inconsistent and difficult-to-interpret Requests for Proposals (RFPs) against hard deadlines
  • Where RFP issuers routinely ask for twice as much information as can reasonably be gathered and presented in the time allowed
  • Where many RFP responders use a cannon-fodder approach to proposal teams, throwing people at the mountain of work with little direction as to what matters and what doesn’t
  • Where many proposal managers are first-timers, chosen for their technical/business expertise rather than their process management of marketing knowledge

These factors combine to make a perfect storm of a work environment: The stakes are high, the teams are unprepared, the time is short.

This book helps newbies get started, teaching them how to survive. It helps old hands get better, showing them how to thrive. And it shows companies and organizations how to produce superior proposals while also looking after their people.

ISBN: 978-1-77123-070-4 (PB)

ISBN: 978-1-77123-160-2 (eBook)

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Additional information

Weight 0.900 kg
Dimensions 25.5 × 20.5 × 2.7 cm


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